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Thursday, September 26 • 12:45pm - 2:00pm
Plenary Lunch: Retailing the Noble Case for Capitalism

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Since actual demand for freedom is low, advancing liberty-oriented reforms requires cultural conversion as a precursor. We need to make our case for capitalism—to brand freedom through powerful stories and humor aimed at targeted audiences. We know a lot about our target audiences thanks to Heart and Mind Strategy research and other data portals. Through ArrowHead3 workshops, we’re learning to attach our policies to winsome stories. Now it’s time to craft and deliver messages that can persuade our audiences that freedom’s benefits are in their best personal interest. This highly talented speaker team will illustrate how all the dots are connected so we can reach millions of people. It’s more focused, scalable and affordable than ever.

Thursday September 26, 2013 12:45pm - 2:00pm PDT
The Great Hall

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