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Monday, September 23
 

6:30pm

Pre- Conference Reception and Dinner: Energy and Environment Challenges

This pre-conference sessions concentrates on what tools SPN members can use to address energy and environmental issues.

Please RSVP to Mike Thompson at mikethompson@erols.com if you can attend.

Monday night's agenda:

6:30PM Pre-Dinner Reception

7:00PM Dinner: General Discussion


Monday September 23, 2013 6:30pm - 9:15pm
Meeting Room 9
 
Tuesday, September 24
 

8:30am

Energy/Environment Leadership Round Table – Tools for State Action

This Leadership Round Table will focus on what actions we can take and are being taken at the state level to counter the extreme enviornmentalists. The Round Table is prior to the SPN Annual Meeting and is the lead-in to the SPN break-out session on Thursday.

The Energy/Environment Leadership Roundtable is hosted by the Thomas Jefferson Institute.

This session is before the SPN Annual Meeting and requires separate registration, please RSVP to Mike Thompson at mikethompson@erols.com.

AGENDA

8:30 AM Continental Breakfast


Four Challenges Facing States


9:00–9:45 a.m.  Fracking (Chris Tucker, FTI Consulting – invited)
10:00–10:45 a.m. Renewable Energy Mandates (Todd Wynn, ALEC)
10:45–11:30 a.m. Regional Haze Rule (William Yeatman, CEI/Chamber – invited)
11:30–12:15 p.m. Climate Change (David Kreutzer or Jack Spencer, Heritage Foundation – invited) 
12:15–1:00 p.m. Working Lunch: Discussion on the morning topics

Political Tools: Examples of what has worked, viz. state policy institutes and how to apply to the four challenges


1:00 p.m.–2:30 p.m. Grass roots (Gabe Joseph – invited); State Legislative and Administrative Initiatives (ALEC); Sue and settle legislation (William Yeatman, CEI – invited); Referenda (speaker TMD)

Legal Tools: Review of cases and the challenges to prosecuting these claims viz. role of state policy institutes and how to apply to the four challenges


2:30–4:00 p.m. Offensive Actions: Dormant Commerce Clause Claims (RPS – Michael Pepson invited); Petition-litigation (Climate Change – David Schnare); Defensive Actions: PLF CWA case; Goldwater cases




Tuesday September 24, 2013 8:30am - 4:00pm
Meeting Room 9

11:30am

12:00pm

Friedman Foundation: The Future of School Choice

School choice is changing. Since 2011, two developments have prompted policymakers to rethink how public education is delivered. Find out what those policy shifts are and what they mean to other states, taxpayers, education standards, and school choice advocates at “The Future of School Choice,” hosted by the Friedman Foundation for Educational Choice, featuring national education experts including special guest Louisiana Gov. Bobby Jindal.


RSVP to Keri Hunter keri@edchoice.org by Sept. 18

 

Future of School Choice Agenda

12:00 pm Lunch Served

 

12:30 pm Welcome

Robert Enlow and Leslie Hiner

 

Introduction/setting the stage

Michael McShane, AEI

 

Panel 1: Fiscal

Moderator Jonathan Small; Jeff Spalding, Ben Scafidi, Colin Hitt

 

Panel 2: ESA

Moderator Brian McGrath; Lindsey Burke, Matt Ladner, Tim Keller

 

Panel 3: Common Core

Moderator Michael McShane; Robert Enlow, Jay Greene vs. Mike

Petrilli, Phyllis Hudecki

 

Louisiana: School Choice Expansion in 2013 & Beyond

Gov. Jindal

 

Conclusion: Where do we go from here?

Robert Enlow


Moderators
BM

Brian McGrath

Executive Vice President, EducationDynamics
MM

Michael McShane

Research Fellow, American Enterprise Institute
JS

Jonathan Small

Fiscal Policy Director, Oklahoma Council for Public Affairs

Speakers
LB

Lindsey Burke

Will Skillman Fellow in Education, The Heritage Foundation
RE

Robert Enlow

President & CEO, The Friedman Foundation for Educational Choice
DJ

Dr. Jay Greene

Head of the Department of Education Reform, University of Arkansas
LH

Leslie Hiner

Vice President of Programs & State Relations, The Friedman Foundation for Educational Choice
CH

Colin Hitt

Senior Director of Government Affairs, Illinois State Policy Institute
PH

Phyllis Hudecki

Former Secretary of Education, State of Oklahoma
TK

Tim Keller

Executive Director, Institute for Justice, Arizona Chapter
ML

Matt Ladner

Senior Advisor of Policy and Research, Foundation for Excellence in Education
BS

Ben Scafidi

Director of the Economics of Education Policy Center, Georgia College & State University
JS

Jeff Spalding

Director of Fiscal Policy & Analysis, Friedman Foundation for Educational Choice


Tuesday September 24, 2013 12:00pm - 4:00pm
Meeting Room 1-3

12:00pm

Taxpayers United of America
Government employee salaries and pensions consume about 80% of local taxes. Learn the most successful technique for changing the dialogue to pension reform by exposing lavish, gold-plated government pensions and engaging grassroots and media in the fight.

Private grassroots training opportunity provided by Taxpayers United of America. Space limited to 25 attendees.

RSVP to Rae Ann at raeann@taxpayersunited.org.

Tuesday September 24, 2013 12:00pm - 4:00pm
Meeting Room 4

12:00pm

2:00pm

SPN CEO-only Meeting
This meeting is for state think tank CEO's only.

Tuesday September 24, 2013 2:00pm - 5:00pm
Meeting Room 14-15

5:00pm

Generation Liberty Fellows Orientation
This session is for Generation Liberty Fellows only.

Tuesday September 24, 2013 5:00pm - 6:00pm
Meeting Room 11

5:00pm

Constitution Society VIP/CEO Reception
Tuesday September 24, 2013 5:00pm - 6:00pm
Off Site

6:00pm

SPN 21st Annual Meeting Welcome Reception
Get your SPN Annual Meeting experience started right by joining 600+ attendees at the opening reception. We'll welcome you to Oklahoma City for a week that will inspire you to stake a claim for freedom in the states. Expect to see old freinds and make new ones, and of course, enjoy a few drinks and hors d'oeuvres.

Tuesday September 24, 2013 6:00pm - 8:00pm
Hilton Skirvin, Grand Ballroom

7:30pm

Right On Crime Dinner
Join Texas Public Policy Foundation and Right On Crime for dinner and a special panel at the Skirvin Hotel. Please register for the dinner here: http://www.texaspolicy.com/events/texas-public-policy-foundation-and-right-crime-dinner-spns-2013-annual-conference

Speakers
TH

The Honorable J.C. Watts

Former Member of the U.S. House of Representatives and Right on Crime signatory


Tuesday September 24, 2013 7:30pm - 9:00pm
Hilton Skirvin, Venetian Room (14th Floor)

8:00pm

Hospitality Suite Hosted By NJOY

Prohibition was a period in U.S. history that included nearly 14 years in which the manufacture, sale and transportation of liquor was made illegal.  Freedom and fun-loving Americans fought back … by having a party! 

Gangsters and flappers, you are invited to the NJOY Speakeasy where you’re encouraged to show off your roaring 20’s style. You’ll be FREE to enjoy cool libations, FREE to try an NJOY Electronic Cigarette, and FREE to chat with your liberty-loving friends and celebrate the right of adults to have fun.

This party is for freedom-loving adults only – sorry, no minors allowed.

Please make sure you aren’t being followed and do TWO THINGS to gain admittance to our top-secret NJOY soiree – 1) Bring your SPN credentials and 2) Use the word NJOY in a freedom-loving sentence to gain admittance.


Tuesday September 24, 2013 8:00pm - 10:00pm
Hilton Skirvin, Grand Ballroom
 
Wednesday, September 25
 

6:15am

Crossfit!
At the 2012 SPN 20th Anniversary Meeting Crossfit Founder, Greg Glassman spoke at our plenary session about being excellent and what he has learned from the growing Crossfit community. Come learn more about Crossfit and get a workout in!

Wednesday September 25, 2013 6:15am - 7:00am
Meet at the Registration Desk at Convention Center

7:00am

7:30am

Plenary Breakfast Opens
Wednesday September 25, 2013 7:30am - 8:00am
The Great Hall

8:00am

Plenary Breakfast: Everything I Want to Do Is Illegal

Joel Salatin is a full-time family farmer. And that’s where the stereotype stops. This self-described “environmentalist, capitalist, lunatic farmer” runs Polyface Farms, a successful family endeavor in Virginia’s Shenandoah Valley. His approach to food and the land is decidedly controversial in some circles. But his principles related to food choice, entrepreneurship and government regulations are right up our alley. In his charismatic, intelligent and humorous fashion, Salatin will describe how he beat the odds to create a “highly marketable product surrounded by a warm, fuzzy story.” Another outcome that’s right up our alley.


Speakers
JS

Joel Salatin

Author and Owner of Polyface Farms
Author and owner of Polyface Farms. | Joel Salatin is a full-time family farmer. And that’s where the stereotype stops. This self-described “environmentalist, capitalist, lunatic farmer” runs Polyface Farms, a successful family endeavor in Virginia’s Shenandoah Valley. His approach to food and the land is decidedly controversial in some circles. But his principles related to food choice, entrepreneurship and government... Read More →


Wednesday September 25, 2013 8:00am - 9:30am
The Great Hall

9:00am

Spark Freedom Communications Lab Open

Complementing the sessions in the SPN Communications Track, Spark Freedom’s Communications Lab will be a place to learn new skills, discuss ideas and connect with other communications leaders from freedom-oriented organizations. Scheduled demonstrations, individualized help and small group communications training from marketing professionals will be available throughout the week, as well as a place to hang out and talk about applying what you are learning.


Wednesday September 25, 2013 9:00am - 5:00am
Meeting Room 21

9:45am

Deliver a Compelling Policy Presentation
Many prepare great content for their policy presentation, but neglect the all-important delivery. A powerful presentation informs, engages and transforms attendees from mere listeners to active participants. Learn basic and advanced presentation techniques necessary to deliver a compelling speech or presentation from messaging expert Kevan Kjar.

Speakers
KK

Kevan Kjar

Founder and CEO, ArrowHead3


Wednesday September 25, 2013 9:45am - 11:00am
Meeting Room 20

9:45am

How to Develop a Strategic Communications Plan and Assess Your Work

Are your communications based on the insanity plan—doing the same thing over and over while expecting a different result? How do you measure success? Learn to develop a strategic communications plan tied to your organization’s goals. Discover how to avoid vanity metrics and use results-based assessments instead.


Moderators
MT

Meredith Turney

Director of Stratetic Communications, State Policy Network

Speakers
DA

Daniel Anthony

VP of Marketing and Communications, Illinios Policy Institute
GH

Gretchen Hamel

Executive Director, The Public Notice
TM

Tonya Mullins

Director, Communications and Marketing, Charles Koch Institute


Wednesday September 25, 2013 9:45am - 11:00am
Meeting Room 19

9:45am

Major Gifts: From Discovery to an Inspired, Joyful, Generous “Yes” – Part I

In this two-part, experiential workshop, we’ll explore how to have productive and strategic conversations with your donors, ask the right questions and listen for intent. We’ll end with sure-fire, artful solicitations that result in inspired, joyful and generous yeses. Whether a seasoned professional or volunteer and relatively new to major gifts, you will walk away with fresh ideas, strengthened skills and increased motivation.


Speakers
KO

Karen Osborne

President, The Osborne Group


Wednesday September 25, 2013 9:45am - 11:00am
Meeting Room 16-17

9:45am

Build the Right Team to Execute Your Mission
Are you attracting and hiring the right people to accomplish your objectives? Learn how to build a dynamic organizational culture by planning for future staffing needs and identifying the actions you should take today to be prepared to fill those needs. Topics covered will include: alternative staffing models for tight budgets and small organizations, matching job descriptions to strategy, culture/performance based recruiting, and retention planning.

Speakers
TT

Terry Tucker

COO and General Counsel, Georgia Center for Opportunity


Wednesday September 25, 2013 9:45am - 11:00am
Meeting Room 4

9:45am

Operations 101: The Fundamentals of a Successful Organization (Start-Ups and Start Overs)

To launch a successful nonprofit you need vision and confidence, but to make a sustained impact, you also need to lay the foundation for successful growth. This roundtable discussion will offer you the opportunity to ask questions of HR, finance, and outreach experts with extensive experience working with start-up organizations.


Speakers
avatar for Brian Bush

Brian Bush

Executive Vice President, Oklahoma Council of Public Affairs
DC

Denise Chaykun

Client Advisor, Ceterus Inc.
CK

Claire Kittle

Executive Director, Talent Market
MT

Mike Toguchi

VP, eResources
avatar for Nicole Williams

Nicole Williams

President, Spark Freedom


Wednesday September 25, 2013 9:45am - 11:00am
Meeting Room 5

9:45am

The Coalition Blueprint: Network to Win

Think tank, litigation, grassroots, investigative reporting and opposition research leaders formed a coalition in Douglas County, CO, to fight a groundbreaking school choice battle. Hear how they banded together, messaged their issue campaign, overcame an obstacle as big as the state teachers’ union and leveraged their combined networks to become a formidable force.


Moderators
KO

Kathleen O'Hearn

Director of Coalitions, SPN

Speakers
JB

Joe Basel

CEO, American Phoenix Foundation
If there must be trouble, let it be in my day, that my child may have peace. | | -Thomas Paine | | The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy. | | -Martin Luther King Jr.
AO

Amy Oliver Cooke

EVP, Independence Institute
DS

Damon Sasso

Field Coordinator, Independence Institute
LW

Leslie White

Field Director, Americans For Prosperity


Wednesday September 25, 2013 9:45am - 11:00am
Meeting Room 11

9:45am

Energy Freedom

Meeting America’s energy needs can be balanced with responsible stewardship of our natural resources. Participants in this session will review emerging energy opportunities and discuss the federal government’s pattern of picking winners and losers. We will explore potential responses to obstacles and opportunities in the energy marketplace.


Moderators
avatar for Michael Carnuccio

Michael Carnuccio

President & CEO, Liberty Foundation of America

Speakers
MM

Matt Mayer

President, Opportunity Ohio
GP

Gary Palmer

President, Alabama Policy Institute
SP

Scott Pruitt

Oklahoma Attorney General


Wednesday September 25, 2013 9:45am - 11:00am
Devon Center, Multipurpose Room 1 &2

9:45am

Food Freedom
What role should government play in deciding what foods we produce and consume? From soda sizes to corn syrup, abattoirs to food trucks, raw milk to pasteurized—government has a seat at our kitchen table. Federal, state and local agencies—empowered by policymakers from the White House to city councils—aim to ban certain foods or tax them out of the marketplace. What is at stake? How should we respond? Who is our audience?

Moderators
TD

Todd Davidson

Policy Specialist, State Policy Network

Speakers
MB

Michael Bindas

Senior Attorney, Institute for Justice
JS

Joel Salatin

Author and Owner of Polyface Farms
Author and owner of Polyface Farms. | Joel Salatin is a full-time family farmer. And that’s where the stereotype stops. This self-described “environmentalist, capitalist, lunatic farmer” runs Polyface Farms, a successful family endeavor in Virginia’s Shenandoah Valley. His approach to food and the land is decidedly controversial in some circles. But his principles related to food choice, entrepreneurship and government... Read More →


Wednesday September 25, 2013 9:45am - 11:00am
Meeting Room 10

9:45am

The Art of Analytics
Find out who is looking at your website and why. Discuss how to use this information for raising money or promoting your work. This session will dive into deep details about web traffic and how to use that information to increase your success.

Speakers
KM

Kristin McMurray

Marketing Director, eResources
CO

Chip Oglesby

President, Creative Spark Media


Wednesday September 25, 2013 9:45am - 11:00am
Meeting Room 21

11:15am

Major Gifts: From Discovery to an Inspired, Joyful, Generous “Yes” – Part II

In this two-part, experiential workshop, we’ll explore how to have productive and strategic conversations with your donors, ask the right questions and listen for intent. We’ll end with sure-fire, artful solicitations that result in inspired, joyful and generous yeses. Whether a seasoned professional or volunteer and relatively new to major gifts, you will walk away with fresh ideas, strengthened skills and increased motivation.


Speakers
KO

Karen Osborne

President, The Osborne Group


Wednesday September 25, 2013 11:15am - 12:45am
Meeting Room 16-17

11:15am

Make A Better Website
Most nonprofit organizations’ content is consumed via the web. Come discuss how changes to your website can help you get more traction online.

Speakers
avatar for Dusty Gulleson

Dusty Gulleson

Chief Executive Officer/Owner, eResources
Dusty Gulleson is Chief Executive Office and has built eResources from a one-man web consulting firm into a thriving competitor in the Content Management, Online Application Management, and custom applications market. In addition to managing the growth and strategic vision of eResources, Gulleson serves as the Chief Software Designer. | | He is responsible for the design and development of the company’s flagship product eResources Content... Read More →
LL

Lasse Lund

Program Director, Spark Freedom
Follow me on Twitter at: www.twitter.com/lasselund *This is a personal Facebook page. The views expressed here are my own, and do not represent those of my employer.


Wednesday September 25, 2013 11:15am - 11:55am
Meeting Room 21

11:15am

Successful Storytelling in Action
You’ve heard that storytelling is the most powerful way to persuasively communicate with your audience, but how do you actually create or find that story and tell it effectively? Learn from state think tanks that have used this technique with great success.

Moderators
KK

Kevan Kjar

Founder and CEO, ArrowHead3

Speakers
TB

Tarren Bragdon

President and CEO, Foundation for Government Accountability
avatar for Corey Burres

Corey Burres

Creative Director, eResources
avatar for Justin Owen

Justin Owen

President & CEO, Beacon Center of Tennessee
avatar for Nicole Williams

Nicole Williams

President, Spark Freedom


Wednesday September 25, 2013 11:15am - 12:30pm
Meeting Room 19

11:15am

Project Management 101: Increase Your Impact Through Project Management

Project management is a mature and proven discipline in corporations across the spectrum from technology to healthcare to entertainment. Its value is seen in bringing transparency, predictability and nimbleness to challenging environments. Learn from a certified Project Management Professional about the nuts and bolts of how successful organizations in other industries use it to drive their day-to-day activities.


Speakers
BG

Brad Gruber

Director of Operations, SPN


Wednesday September 25, 2013 11:15am - 12:30pm
Meeting Room 4

11:15am

Going Local: Strategies to Work with Local Government

We work to return power to individuals and local government, but some of the biggest encroachments on liberty happen closest to home. How can we better understand the incentives of local officials, send more effective messages and deploy coalitions to make a change at the local level?


Moderators
HC

Holly Carter

Manager, Federalism in Action Project, State Budget Solutions

Speakers
MA

Michael Allegretti

VP of Programs, Manhattan Institute
BC

Brian Costin

Director of Government Reform, Illinois Policy Institute


Wednesday September 25, 2013 11:15am - 12:30pm
Meeting Room 11

11:15am

Common Core: A Debate on National Standards

Common Core has been a central and heated issue in statehouses across the country. Join us as we hear from the advocates and opponents of national curriculum standards. We’ll review Common Core against the backdrop of the road forward for market-oriented education reform.


Moderators
BB

Bob Bowdon

Founder, ChoiceMedia.tv

Speakers
MP

Michael Petrilli

Executive Vice President, Thomas B. Fordham Institute
JS

Jim Stergios

President, Pioneer Institute


Wednesday September 25, 2013 11:15am - 12:30pm
Meeting Room 9

11:15am

Roadmap for Public Pension Reform

Unfunded pension liabilities are the dark cloud on the horizon of state budgets, a cloud totaling trillions of dollars. Though they represent unavoidable fiscal debt, pension liabilities often slip under the radar when states tally up their spending. We will discuss the substance and form of aggressive pension reform urgently needed in almost every state.


Moderators
MB

Mike Barnhart

Co-Founder, State Budget Solutions

Speakers
avatar for Leslie Graves

Leslie Graves

CEO & President, Lucy Burns Institute
DL

Daniel Liljenquist

Former State Senator and author of Utah's 2010 pension reforms
BW

Bob Williams

President, State Budget Solutions
,


Wednesday September 25, 2013 11:15am - 12:30pm
Meeting Room 10

12:10pm

Going Mobile
Nearly seventy percent of people 18-35 get their information via mobile devices. Are you ready? We will talk about easy steps to make your site mobile

Speakers
CA

Christopher Anderson

Creative Technology, Spark Freedom
avatar for Michael Toguchi

Michael Toguchi

Vice President, eResources
Digital & Communication Strategy, Online Fundraising & Advocacy Campaigns, Security, Business Planning & Process, Websites


Wednesday September 25, 2013 12:10pm - 12:45am
Meeting Room 21

12:45pm

Plenary Lunch: Creating a Culture of Philanthropy

For 18 of her 34 years in business, Karen Osborne has personally led philanthropic campaigns as large as $200 million. As a consultant, she has helped organizations and institutions develop and engage high performing boards, buildinternal capacity and achieve campaigns as large as $500 million. Karen specializes in helping entire organizations develop exceptional customer service and productive and satisfying donor engagement. It’s a matter of stewardship for Karen. She is a thought-leader, gifted writer and engaging
speaker. In her contagious manner, Karen will help us assess where we are today and map a road to success.


Speakers
KO

Karen Osborne

President, The Osborne Group


Wednesday September 25, 2013 12:45pm - 2:00pm
The Great Hall

2:15pm

Needle in a Haystack: How to Use Data and Polling to Find Your Target Audience

Finding your target audience is critical to any successful communications plan. Learn how to use data and polling to find the audience you need to persuade in order to achieve policy victories.


Speakers
KS

Kristen Soltis Anderson

VP, The Winston Group
EE

Emily Ekins

Director of Polling, Reason Foundation
MM

Matt Mayer

President, Opportunity Ohio


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 20

2:15pm

Turn “Likes” into Dollars: Use Social Media to Fundraise

Millions of dollars are being raised via social media. Learn how your organization can tap into this opportunity to create innovative social fundraising campaigns.


Speakers
JE

Josh Eboch

Political Director, Texans for Senator John Cornyn
TK

Tim Kachuriak

Chief Innovation & Optimization Officer, Next After


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 19

2:15pm

Winners and Losers: What’s in a Successful Organization’s Fundraising Plan

Successful organizations plan for achievement, but putting together a strategic development plan can seem intimidating. It’s hard to carve out the time. You may be a referee between different organizational interests and factions, and it is all too easy to substitute wish lists for strategic decisions. This session will offer clear rationale for development planning and practical steps for creating a plan that has a good chance of working.


Speakers
JB

Jeremy Beer

Founding Partner, American Philanthropic, LLC
DS

Doug Schneider

Senior Consultant, American Philanthropic LLC


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 16-17

2:15pm

How to Never, Ever Hear “No” Again – Really!

Join us for a highly interactive workshop that will help you as a CEO or board leader artfully solicit leadership and major gifts; inspire joyful, generous investments in fund development priorities; and result in lifelong commitments and engagement. Together we will work through the best way to start the solicitation conversation, how to advance it strategically, and the key role a CEO or board leader plays. We will end with how to request the Right amount for the Right results. You’ll walk away with a fresh perspective, burnished skills, and increased confidence and enthusiasm.

 


Speakers
KO

Karen Osborne

President, The Osborne Group


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 14-15

2:15pm

Project Management 301: Translate Your Vision and Strategy into Day-to-Day Execution

How well do your development, operations and marketing plans connect to your strategic objectives? Improve your organizational alignment by learning how to develop and manage initiatives that track back to verifiable metrics that matter for your bottom line. Q & A
included.


Speakers
TT

Terry Tucker

COO and General Counsel, Georgia Center for Opportunity


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 4

2:15pm

Data + Effectivism = Policy Change
Want to get more of your policies passed into law? Find out how to get more grassroots activists to become "effectivists," and how think tanks can leverage technology like Voter Gravity to engage those effectivists and build support for policy issues. Hear from think tank leaders, grassroots trainers and technology activists about how data can help you better communicate with the grassroots, apply campaign tactics to policy education, and turn up the volume to make legislators listen.




Speakers
avatar for Michael Carnuccio

Michael Carnuccio

President & CEO, Liberty Foundation of America
AF

Allen Fuller

Product Manager, Voter Gravity
GP

Gary Palmer

President, Alabama Policy Institute
NR

Ned Ryun

Chairman, American Majority and CEO, Voter Gravity


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 12

2:15pm

Reach the Next Generation

Freedom’s future depends on a deep bench of young talent.  It depends on us reaching the hearts and minds of the next generation. Get some visionary and practical ideas about how to do this through your own institute or by joining with like-minded student organizations in your state.



Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 18

2:15pm

Innovation in Education Policy: The $10,000 Degree, Digital Classrooms and Other Cutting-Edge Tactics
Getting great education for less money means doing different things, not simply doing less of the same thing. Education experts discuss some alternatives that are radically altering the value proposition of traditional education in American.

Moderators
BD

Brandon Dutcher

Vice President for Policy, The Oklahoma Council of Public Affairs

Speakers
JB

Jonathan Butcher

Education Director, Goldwater Institute
BM

Bill Mattox

Resident Fellow, The James Madison Institute
JS

Jane S. Shaw

President, The John W. Pope Center for Higher Education Policy


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 10

2:15pm

Protect Your Research and Your Brand
From college classrooms to media to research organizations, plagiarism rules are too often bent or broken. Research methodologies are sometimes compromised. Opinions too frequently substituted for facts. Common courtesy ignored when using colleagues’ work. Yet credible research is our bread and butter; goodwill relationships are our glue. As we grow in influence, more scrutiny on methodology and credibility will ensue. This nuts-and-bolts session will provide practical ways to safeguard quality and credibility.

Moderators
TD

Todd Davidson

Policy Specialist, State Policy Network

Speakers
VF

Vance Fried

Riata Professor of Entrepreneurship, Oklahoma State University
DR

Daniel Rothschild

Director of External Affairs, American Enterprise institute
TS

Thomas Shull

Vice President, National Charter Schools Institute


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 9

2:15pm

How To Create a Marketing Plan
Every great marketer has a plan. Find out how to get your organization’s marketing efforts on track with a walk through of a proven marketing plan from an industry leader.

Speakers
avatar for Corey Burres

Corey Burres

Creative Director, eResources
BF

Barbara Ford

Marketing Strategist, Spark Freedom
avatar for Nicole Williams

Nicole Williams

President, Spark Freedom


Wednesday September 25, 2013 2:15pm - 3:30pm
Meeting Room 21

3:45pm

Framing & Reframing: The Offense & Defense of Great Policy Messaging

When you frame your policy message well you put your competition at an immediate disadvantage. Tough objections often can benefit from the jujitsu-like tool of a reframe. In this session, learn from messaging expert Kevan Kjar more about “framing” important policies and “reframing” many common objections and turn them into powerful arguments for your cause.


Speakers
KK

Kevan Kjar

Founder and CEO, ArrowHead3


Wednesday September 25, 2013 3:45pm - 5:00pm
Meeting Room 19

3:45pm

Building Transformational Development Leaders: Moving Your Development Program from Candy Sales to Protein

CEOs and senior development professionals will learn how to chart a powerful course for transformational gifts from donors through building a major gifts culture, having a bigger shared vision, and discovering the passions of your best donors.


Speakers
BR

Benjamin R. Case

President, Case Consulting Services, Inc.


Wednesday September 25, 2013 3:45pm - 5:00pm
Meeting Room 18

3:45pm

Growing Beyond the 5 Percent: How to Build a Prospective Donor Database that will Fuel Real Growth

Move beyond the hardcore five percent donor universe. Learn to create a prospective donor database, conduct prospect research, and develop effective donor action plans for the full range of center-right donors. A real-life case study will describe how to build your pipeline, do donor research and track and mine relevant data.


Speakers
avatar for Juliana McMahan

Juliana McMahan

Executive Assistant & Operations Specialist, Freedom Foundation
avatar for jess yescalis

jess yescalis

President, Yescalis Campaign Strategies


Wednesday September 25, 2013 3:45pm - 5:00pm
Meeting Room 16-17

3:45pm

The Transformational Partnership: How CEOs, CDOs and Board Leaders Can Become a Motivated and Successful Team

 Join your peers in a rich discussion of roles, performance, accountability, and relationship building. When leaders build good partnerships, organization growth surges. This session is designed for CEO/CDO and board leadership teams to worktogether on clarifying roles and responsibilities, developing strategies, solving problems, identifying best practices, and sharing fresh ideas that work.

 


Speakers
KO

Karen Osborne

President, The Osborne Group


Wednesday September 25, 2013 3:45pm - 5:00pm
Meeting Room 14-15

3:45pm

Functional Finances: Reduce the Stress of Compliance and Growth

Whether you need to step up financial compliance in your organization, prepare for a smooth audit, or restructure your finances for organizational growth, Levi Morehouse of Ceterus and Brad Gruber of SPN have the experience and expertise to address your toughest questions. Join us for a lively discussion of how to create financial systems that complement your organization’s work.


Moderators
DC

Denise Chaykun

Client Advisor, Ceterus Inc.

Speakers
BG

Brad Gruber

Director of Operations, SPN
LM

Levi Morehouse

CEO, Ceterus Inc.


Wednesday September 25, 2013 3:45pm - 5:00pm
Meeting Room 4

3:45pm

Build a Citizen Education Program from Scratch

If you want to be a force for change in your state, you need a committed army of citizens who become aware of pressing threats to liberty and are equipped to win the communications and policy battles. Outreach managers from both red and blue states who have built online call-to-action networks and on-the-ground education and community engagement programs will discuss ways to engage activists toward powerful and productive results. 


Moderators
avatar for Rachel Kopec

Rachel Kopec

Coalitions Coordinator, State Policy Network

Speakers
DB

Dave Buer

Director of Communications, Sutherland Institute
DJ

Dave Johnson

Training Consultant, Grassroots Education Institute
GM

Glen Morgan

Property Rights Director, Freedom Foundation


Wednesday September 25, 2013 3:45pm - 5:00pm
Meeting Room 11

3:45pm

Technology: A Freedom Frontier

Technology reduces cultural, educational and physical barriers to opportunity for all people. It inspires innovation, risk, and profit.  How do we balance the need for technological progress with privacy? What happens to economic progress when policymakers intervene with taxes and regulations; when they pick winners and losers? Experts will discuss the high stakes and our potential response.



 


Moderators
DM

Dann Mead Smith

President, Washington Policy Center

Speakers
SP

Susan Patten

VP of Government Affairs, Time Warner Cable
MR

Mike Rose

Senior Director, External Affairs, Comcast Corporation
JS

John Stephenson

Director, ALEC Communications and Technology Task Force
MT

Matt Tooley

Senior Director, Broadband Technology, National Cable and Telecommunications Association


Wednesday September 25, 2013 3:45pm - 5:00pm
Meeting Room 9

3:45pm

Trends in State Taxation

There has been great enthusiasm for tax reform in the states, yet victories remain elusive. In this session, experts will help you articulate a case for reform and will outline trends in tax policy and lessons learned from recent battles.


Moderators
TD

Todd Davidson

Policy Specialist, State Policy Network

Speakers
TB

Travis Brown

Author, How Money Walks
PG

Paul Guppy

VP for Research, Washington Policy Center
VP for Research, Washington Policy Center
JH

Joe Henchman

VP, Legal & State Projects, Tax Foundation
JG

John Goodman PhD

President & CEO, National Center for Policy Analysis


Wednesday September 25, 2013 3:45pm - 5:15pm
Meeting Room 10

4:00pm

Comm’s Lab Happy Hour
Come network with other communications professionals.

Wednesday September 25, 2013 4:00pm - 5:00pm
Meeting Room 21

5:00pm

Frontiers of Freedom: Emergent Issues Panel

Join Frontiers of Freedom in Meeting Room 2-3 at 5pm as we present a panel on Emerging Issues and enter to win a free iPad. Enter your business card before the beginning of the panel discussion to be eligible. Must be present for the drawing at the end of the panel discussion to win.

 

Panelists include:

George Landrith

Travis Korson

Joe Brannon

Horace Cooper


Wednesday September 25, 2013 5:00pm - 6:00pm
Meeting Room 2-3

5:00pm

Pro-Market or Pro-Environment: Can The Two Sides Be Reconciled?
Hosted by R Street

State and national policy analysts will discuss the damage done by the left's green agenda and market-based solutions to today's pressing environmental problems.The environmental policy landscape is changing rapidly as new technologies enter the market and emerging nations' energy consumption increases. Throughout the national conversation on these issues, the same tired media narrative continually emerges: liberals care for the earth, while conservatives merely care about profits. And indeed, whether it's piling on onerous regulation or banning certain products, many proposed solutions to today's environmental problems stem from a progressive worldview. But does this need to be the case?

Moderators
DR

Daniel Rothschild

Director of External Affairs, American Enterprise institute

Speakers
KK

Kevin Kane

President, Pelican Institute
AM

Andrew Moylan

Outreach Director and Senior Fellow, R Street
CS

Cameron Smith

VP and General Counsel, Alabama Policy Institute


Wednesday September 25, 2013 5:00pm - 6:00pm
Meeting Room 5

5:00pm

The High Cost of Big Labor: The Economic Consequences of Collective Bargaining
Hosted by the Competitive Enterprise Institute

The Competitive Enterprise Institute unveils a new, groundbreaking study titled “The High Cost of Big Labor” which for the first time calculates how much real per capital income Americans  lose due to the effects of labor unions on the economy.  States are ranked based on how much – or how little – their unionization rates cost their citizens in real lost income.  CEI Senior Fellow Matt Patterson presents the findings of study co- authors Lowell E. Gallaway, Professor of Economics at Ohio University, and Jonathan Robe

Wednesday September 25, 2013 5:00pm - 6:00pm
Meeting Room 20

6:15pm

Big Ideas: Oklahoma Night Reception and Dinner
Oklahoma was founded on BIG IDEAS and as the host think tank for this year’s meeting, OCPA will be organizing “BIG IDEAS Oklahoma Night” on Wednesday, September 25th. We have secured the Chesapeake Arena in downtown Oklahoma City and are working on plans to make “Oklahoma Night” one that won’t be forgotten.

Wednesday September 25, 2013 6:15pm - 9:30pm
Chesapeake Energy Arena

9:30pm

Cigar Reception

Wednesday September 25, 2013 9:30pm - 11:00pm
Reniassance Lobby Bar

9:30pm

Meet and Greet with Emergent Order
Come meet with the creative agency behind the SPN “Freedom Is” brand campaign and the creators of the Keynes vs. Hayek viral rap videos. Enjoy complimentary drinks, dessert and an interactive eBook on marketing the freedom philosophy.

Wednesday September 25, 2013 9:30pm - 11:30pm
The Founders Suite, 14th Floor, Skirvin Hotel
 
Thursday, September 26
 

6:30am

CKI 5K For Well-Being
What's a great way to improve personal well-being? Exercise! What's a great way to improve societal well-being? Liberty and economic freedom! If you're like us, running a 5K isn't the only thing that gets your blood pumping - it's also striving for economic freedom. So, join your friends and fellow lovers of liberty in this SPN Annual Meeting tradition and sign-up for the "CKI 5K for Well-being."

*You must pre-register for this race online here: http://www.tfaforms.com/296970

Thursday September 26, 2013 6:30am - 7:15am
Meet in Lobby of Renaissance

7:30am

7:30am

9:00am

Spark Freedom Communications Lab Open

Complementing the sessions in the SPN Communications Track, Spark Freedom’s Communications Lab will be a place to learn new skills, discuss ideas and connect with other communications leaders from freedom-oriented organizations. Scheduled demonstrations, individualized help and small group communications training from marketing professionals will be available throughout the week, as well as a place to hang out and talk about applying what you are learning.


Thursday September 26, 2013 9:00am - 5:00pm
Meeting Room 21

9:45am

Searching for Superman: How to Find Your Policy Story’s Hero

Sometimes the hardest part of storytelling is finding your hero. Learn how to find the people most in need of policy reforms and how to integrate their story into a compelling narrative that will persuade hearts, resulting in real policy victories.   



Moderators
ET

Erik Telford

Vice President of Strategic Initiatives & Outreach, Franklin Center for Government & Public Integrity

Speakers
DA

Dan Armstrong

Marketing and Communications Team Leader, Mackinac Center for Public Policy
AG

Adam Guillette

Vice President of Development, Moving Picture Institute
JK

John Kramer

VP for Communications, Institute for Justice


Thursday September 26, 2013 9:45am - 11:00am
Meeting Room 20

9:45am

Turn Crisis Communications into Opportunity Communications
Heightened public attacks by opponents are usually a sign that your influence is increasing. But attacks can be opportunities to emphasize your brand, attract new supporters and bolster your donor base. Learn how to anticipate and prepare for media attacks and turn them into an opportunity for growth.

Speakers
JL

Joe Lehman

President, Mackinac Center for Public Policy
BM

Bill Meierling

Senior Director, Communications and Public Affairs, ALEC
MM

Michael Moroney

Director of Communications, The Franklin Center for Government and Public Integrity


Thursday September 26, 2013 9:45am - 11:00am
Meeting Room 19

9:45am

The Challenge (and Benefits!) of Building a Highly Effective Board
Highly effective organizations never exist for long without highly effective Leaders. This session is packed with leveraged lessons gleaned from Dr. Hicks’ work with hundreds of Boards.  You will learn how to create and maintain an atmosphere of high engagement that focuses on results. We’ll discuss ways to identify the few things that only the Board can measure. We’ll talk about fostering candor.  CEOs will learn why it is important to keep the Board in the right time zone and at the right altitude simultaneously. We will identify the keys to healthy Board dynamics and discuss how to turn unhealthy dynamics around.

Speakers
avatar for Dr. De Hicks

Dr. De Hicks

President & CEO, SCGI & RCMI
President and CEO, Stuart Consulting Group, Inc.


Thursday September 26, 2013 9:45am - 11:00am
Meeting Room 14-15

9:45am

Dashboards: Tools to Track Your Progress and Measure Success

Are you still relying on your gut to know if you are on track to meet your goals? Learn how to determine the data you need to track to monitor trends and improve productivity in your organization. Get an overview of methods and tools that can help you have key data at your fingertips, even if you aren’t a spreadsheet or database guru.



Speakers
DC

Denise Chaykun

Client Advisor, Ceterus Inc.
avatar for Juliana McMahan

Juliana McMahan

Executive Assistant & Operations Specialist, Freedom Foundation
BP

Bill Peacock

VP of Research and Director, Center for Economic Freedom, Texas Public Policy Foundation


Thursday September 26, 2013 9:45am - 11:00am
Meeting Room 4

9:45am

Cultivate and Capitalize on Your Legislative Relationships
Legislative outreach can turn your policy solutions from ideas on paper into reality.  This session will provide practical steps on how to build a robust legislative outreach program from beginning to end. Speakers will share how they connect with state leaders, build a credible reputation, and ultimately reach their strategic objectives. Learn how principles are preserved and healthy boundaries are established.

Moderators
CH

Christie Herrera

VP of Policy, Foundation for Government Accountability

Speakers
DB

Dave Bond

Director of External Relations, Oklahoma Council for Public Affiars
BG

Becki Gray

Vice President for Outreach, John Locke Foundation
DG

David Guenthner

Senior Director for Public Affairs, Texas Public Policy Foundation
David Guenthner is the Senior Director of Public Affairs for the Texas Public Policy Foundation. He is one of the speakers during the session, "Murder Boards: Refine Your Testimony Skills by Fire," at 9:00 a.m. Thursday in Governors Square 14.
MP

Matthew Paprocki

Senior Director of Government Affairs, Illinois Policy Institute


Thursday September 26, 2013 9:45am - 11:00am
Meeting Room 11

9:45am

Public Sector Union Reform

The principal opponents to shrinking the scope and cost of government are public sector unions. But the most important argument for public sector union reform may be voluntary association: individuals who want to work without penalty if they choose not to join a union. A menu of reform opportunities exists. Talk with experts who are crafting persuasive, winning reforms that will work in almost every state.


Moderators
avatar for Jonathan Bechtle

Jonathan Bechtle

COO, Foundation for Government Accountability

Speakers
JC

Jon Caldara

President, Independent Institute
MM

Matt Mayer

President, Opportunity Ohio


Thursday September 26, 2013 9:45am - 11:00am
Meeting Room 18

9:45am

This Land is Our Land

The right to own and use property is a cornerstone of American liberty.  Increasingly, federal, state and local governments are confiscating private property for economic development and to enhance revenue to government treasuries. Constitutionally protected “public use” is now stretched to absurd definitions. Civil forfeiture laws are abused. Extreme environmentalism is protected over good stewardship of the land.

 



Moderators
CG

Carl Graham

Director, Center for Self-Government in the West, Sutherland Institute

Speakers
BN

Becky Norton Dunlop

VP of External Relations, Heritage Foundation


Thursday September 26, 2013 9:45am - 11:00am
Meeting Room 9-10

9:45am

Late Risers Meet 'N' Greet
Overslept? No worries. Make the most of the situation and come to the communications lab for networking opportunities, light snacks, and coffee.

Thursday September 26, 2013 9:45am - 11:00am
Meeting Room 21

9:45am

Lessons from the Field: Lose Your Gut!

Use data to evaluate your current fundraising programs and future potential. Ann Fitzgerald and representatives from several think tanks will discuss lessons learned and applied from recent fundraising audits. General findings regarding data collection, research, and cultivation strategies will be described. Think tanks of any size can take many of the specific steps.



Speakers
DE

Daniel Erspamer

Vice President for Strategic Partnerships, State Policy Network
I have a wonderful family (my beautiful girls - Emily, Olivia & Elizabeth, and a strapping young lad for a son, Jameson), a wonderful job and a wonderful life! In the trenches fighting for freedom is a passion and a job. Living back in my home state of Tennessee, near family and in the "real world."
AF

Ann Fitzgerald

President, A. C. Fitzgerald & Associates
AM

Annette Meeks

Founder and CEO, Freedom Foundation of Minnesota
PM

Paul Mero

President, Sutherland Institute
DM

Dann Mead Smith

President, Washington Policy Center


Thursday September 26, 2013 9:45am - 11:00pm
Meeting Room 16-17

11:15am

Speak Their Language: How to Communicate with New Audiences

If your communications consist primarily of preaching to the choir, your organization won’t grow or expand its influence. Discover ways to reach new audiences with the right messages and mediums.



Moderators
avatar for Rebecca Phillips

Rebecca Phillips

Policy Writer & Director of Student Outreach, Freedom Foundation
All I want is to be somewhere I love with people I love and a barista who knows my drink. "Heaven is under our feet, as well as over our heads." - Thoreau "What is it that I love when I love you? Not the beauty of a body or the comeliness of time. Nor the luster of the light pleasing to the eyes, nor the sweet melodies of all manner of songs, nor the fragrance of flowers, ointments and spices, not manna and honey, nor limbs welcome to the... Read More →

Speakers
KS

Kristen Soltis Anderson

VP, The Winston Group
AO

Amy Oliver Cooke

EVP, Independence Institute
LD

Liz Dyar

Field Coordinator and Campaign Consultant, Generation Opportunity


Thursday September 26, 2013 11:15am - 12:30pm
Meeting Room 20

11:15am

The Power of a Brand for Your Organization

When someone hears the name of your organization, can they immediately envision what you do? Have you carved out a distinct identity in the minds and hearts of your target audiences (and that includes donors)? If not, you may have a branding issue. Learn how to clearly define your organization’s mission and present it to your audiences in a way that advances your goals.


Speakers
BF

Barb Ford

President, Savage, LLC
TT

Terry Tucker

COO and General Counsel, Georgia Center for Opportunity
SZ

Sue Zoldak

Senior VP, Adfero Group


Thursday September 26, 2013 11:15am - 12:30pm
Meeting Room 19

11:15am

Making the Ask

Part 1- Join us for a discussion of the characteristics of an effective donor presentation and examples of narratives that have raised millions of dollars for the freedom movement.

Part 2- Get your donor narrative presentation critiqued by a
professional. (By appointment only; contact Kristina@spn.org.)  


Speakers
CM

Charles Mitchell

Vice President and COO, Commonwealth Foundation
TS

Tom Smith

Board Member, Commonwealth Foundation
avatar for jess yescalis

jess yescalis

President, Yescalis Campaign Strategies


Thursday September 26, 2013 11:15am - 12:30pm
Meeting Room 16-17

11:15am

SPN CEO Meeting

Strategy session with Tracie Sharp for SPN state think tank member CEOs only.




Speakers
TS

Tracie Sharp

President, State Policy Network


Thursday September 26, 2013 11:15am - 12:30pm
Meeting Room 14-15

11:15am

Reality Check: Measuring What Matters and Reporting Results

Make the most of your hard-won grant dollars (and increase the likelihood of winning more) by measuring what matters and communicating results to funders.  Experts from across the movement will gather to share their techniques for defining, tracking, and reporting on grant-funded successes.


Moderators
AP

Amy Pelletier

Director of Organizational Development, Reason Foundation
I oversee hiring and organizational development at Reason.

Speakers
MH

Melanie Hildreth

Director of Donor Relations, Institute for Justice
JH

John Hood

President and Chairman, John Locke Foundation
BP

Bill Peacock

VP of Research and Director, Center for Economic Freedom, Texas Public Policy Foundation


Thursday September 26, 2013 11:15am - 12:30pm
Meeting Room 4

11:15am

Build and Manage an Issue Campaign

We know that writing the great policy white papers is not enough to win hearts and minds. We must be creative and strategic in how we craft and deliver messages to the right audiences. Learn how communication and policy shops work together to win on issue campaigns through memorable branding that moves target audiences.


Moderators
avatar for Rachel Kopec

Rachel Kopec

Coalitions Coordinator, State Policy Network

Speakers
DA

Daniel Anthony

VP of Marketing and Communications, Illinios Policy Institute
AC

Andrew Campanella

President, National School Choice Week
VJ

Victor Joecks

Communications Director, Nevada Policy Research Institute


Thursday September 26, 2013 11:15am - 12:30pm
Meeting Room 11

11:15am

How to Cut Federal Spending in Your State Budget

Federal dollars limit how states can spend matching dollars. And federal largesse is at its limit. Join us for this roundtable discussion as we discuss ways for state lawmakers to recognize and limit their exposure. We’ll explore options for creating a context of comfort for lawmakers as they begin shortening or eliminating the federal umbilical cord.


Moderators
TD

Todd Davidson

Policy Specialist, State Policy Network

Speakers
KI

Ken Ivory

Utah State Representative
JS

Jonathan Small

Fiscal Policy Director, Oklahoma Council for Public Affairs
BW

Bob Williams

President, State Budget Solutions
,


Thursday September 26, 2013 11:15am - 12:30pm
Meeting Room 5

11:15am

Start Your Organization’s Marketing Audit
One of the services offered by Spark Freedom is marketing audits. Join us for a roundtable discussion on the first steps to auditing your own marketing and communications effort - and how you can use this information to best focus your goals for improvement. We will have specific examples from the past year and easy steps you can take on your own to apply this process to your organization.


Speakers
TB

Tarren Bragdon

President and CEO, Foundation for Government Accountability
KM

Kristin McMurray

Marketing Director, eResources
avatar for Nicole Williams

Nicole Williams

President, Spark Freedom


Thursday September 26, 2013 11:15am - 12:30pm
Meeting Room 21

12:45pm

Plenary Lunch: Retailing the Noble Case for Capitalism

Since actual demand for freedom is low, advancing liberty-oriented reforms requires cultural conversion as a precursor. We need to make our case for capitalism—to brand freedom through powerful stories and humor aimed at targeted audiences. We know a lot about our target audiences thanks to Heart and Mind Strategy research and other data portals. Through ArrowHead3 workshops, we’re learning to attach our policies to winsome stories. Now it’s time to craft and deliver messages that can persuade our audiences that freedom’s benefits are in their best personal interest. This highly talented speaker team will illustrate how all the dots are connected so we can reach millions of people. It’s more focused, scalable and affordable than ever.


Thursday September 26, 2013 12:45pm - 2:00pm
The Great Hall

2:15pm

Find Your Communications Dream Team

Having the right staff as part of your communications team can mean innovative, creative, dynamic messaging that persuades and wins audiences. But finding great talent to create that team can be challenging. Learn how to identify the necessary talents and skills every communications team should possess and how to unleash that team’s full potential.


Moderators
JS

Jason Stverak

President, Franklin Center for Government & Public Integrity

Speakers
avatar for Corey Burres

Corey Burres

Creative Director, eResources
JT

John Tillman

CEO, Illinois Policy Institute


Thursday September 26, 2013 2:15pm - 3:30pm
Meeting Room 20

2:15pm

Listening Through Walls: Breaking Down Barriers to Communication

Highly effective organizations have the information they need, when they need it, to manage risk and seize leveraged opportunities. This happens through the daily discipline of overcoming communication barriers. This session will help you identify the four most costly barriers to communication and simple, disciplined steps to remove them. You will also learn how to significantly improve “just-in-time” communication and maximize the impact and value of Intentional, Accidental, and Incidental Communication whether your organization is on two floors or two coasts.


Speakers
avatar for Dr. De Hicks

Dr. De Hicks

President & CEO, SCGI & RCMI
President and CEO, Stuart Consulting Group, Inc.


Thursday September 26, 2013 2:15pm - 3:30pm
Meeting Room 4

2:15pm

Advanced Community Activism: Leveraging Your Citizen Network

Advanced community organizers and grassroots leaders will share tactics to activate your outreach platform. They will discuss ways to move your existing network of advocates to be a force for lasting change.


Moderators
ET

Erik Telford

Vice President of Strategic Initiatives & Outreach, Franklin Center for Government & Public Integrity

Speakers
HF

Hugh Fike

Sentinel Coordinator, Heritage Action for America
avatar for Dawn Meling

Dawn Meling

Director of Marketing & Outreach, Commonwealth Foundation
PV

Peggy Venable

Texas Director, Americans for Prosperity
Taxpayer advocate for 15 years, Reaganite, Texas Director of Americans for Prosperity, proud mother. Reaganite, taxpayer advocate, economic freedom fighter, named Texas Influencer in Campaign and Elections Magazine - #11 Republican (but clearly the magazine has it wrong - her dog Gipper doesn't mind her...how influential can she be?) Views are my own.


Thursday September 26, 2013 2:15pm - 3:30pm
Meeting Room 11

2:15pm

Spark Freedom Open House
Come ask us anything. Truly. Anything.

Thursday September 26, 2013 2:15pm - 3:30pm
Meeting Room 21

2:15pm

Health Care Reform Summit: From Health Coverage to Health Care

The unhealthy results of Obamacare are now felt. The freedom movement has made a good policy case that greater government involvement equals reduced access and quality. We have been far less effective making the moral case for reducing human suffering by shrinking government’s inappropriate role in health care. And we may be ignoring the crass and potentially irreversible power grab set up by Obamacare. This Summit will squarely address all three cases. In addition to situational awareness, questions will be answered and potential remedies advanced.


Thursday September 26, 2013 2:15pm - 4:30pm
Meeting Room 9-10

2:15pm

Make Me an Expert! (Choose 2)
Maximizing Special Events for Major Giving (Meeting Room 15)
Speakers: Karma Robinson, VP for Development, Oklahoma Council of Public Affairs; Heather Noyes, Director of Development, Maine Heritage Policy Center; Francisco Gonzalez, VP of Advancement, James Madison Institute

Why Should I Use First Class Postage, Craft a Strong Narrative and Who Reads Those Long Letters?! The Mystery Behind High $$ Direct Mail (Meeting Room 16)
Speaker: Rick Hendrix, Founding Partner, ClearWorld Communications Group

Make the Call and Get the Meeting (Meeting Room 17)
Speakers: Betsy Thraves, Executive Assistant,SPN; Maura Weber,Donor Relations Assistant, SPN

The Secrets to Successful Grant Writing, Reporting and Measuring (Meeting Room 18)
Speaker: Scott Rubish, Senior Consultant, American Philanthropic, LLC

Don't Leave the Future Up to Chance: Launch a Legacy Society Today! (Meeting Room 19)
Speaker: Ann Fitzgerald, President, A. C. Fitzgerald & Associates

Thursday September 26, 2013 2:15pm - 5:00pm
Renaissance Oklahoma City Convention Center Hotel & Spa.

3:30pm

3:30pm

Speed Marketing Training

Taking after speed dating, ask your biggest questions of one of our marketing professionals. These industry leaders will give you invaluable information in the few minutes you have with them before moving onto the next marketer in line.

 

Barbara Ford

Kevan Kjar

Matt Smith

John Kramer

Nicole Williams

Daniel Anthony

Ryan Green

Meredith Turney

Corey Burres

Kristin McMurray

John Tillman



Thursday September 26, 2013 3:30pm - 4:30pm
Meeting Room 21

4:30pm

Education Reformers Workshop

Hosted by the Alliance for School Choice

The Alliance for School Choice/American Federation for Children team has been at the forefront of efforts to design and pass high quality and high-impact educational choice legislation in more than a dozen states around the country. This session will allow you to interact with our legislative team leaders and leave with a tool-kit for how to draft strong school choice laws and execute a successful legislative effort to enact it.


Speakers
SJ

Scott Jensen

Senior Advisor, American Federation for Children
JN

Jonathan Nikkila

Director of Government Affairs, American Federation for Children


Thursday September 26, 2013 4:30pm - 5:30pm
Meeting Room 20

4:30pm

Freedom on the Front Lines: Think Tanks Against the Odds
Hosted by The Atlas Network

The war of ideas is being waged in more than 90 countries by partners connected to the Atlas Network. Learn how their inspiring stories can illuminate the challenges to liberty in the U.S. and how you can partner with Atlas, and benefit from its programs that complement the professional development opportunities offered by SPN.

Speakers
CC

Cindy Cerquitella

Director, Atlas Leadership Academy, Atlas Economic Research Foundation
BL

Brad Lips

CEO, Atlas Economic Research Foundation
MW

Matt Warner

Vice President for Programs and Communications, Atlas Economic Research Foundation


Thursday September 26, 2013 4:30pm - 5:30pm
Meeting Room 11

4:30pm

How SPN Groups Are Getting Right on Crime
Join this panel hosted by the Texas Public Policy Foundation and Right on Crime to hear how SPN groups are making a difference in applying the principles of free markets, limited government, and personal responsibility to criminal justice issues. You will learn how SPN groups are advancing effective policies, broadening their base of support, and winning unlikely allies through working on criminal justice reform. Finally, the panelists will provide valuable advice and identify resources that can help your group successfully engage on this issue.

Speakers
AG

Adam Gelb

Director of the Public Safety Performance Project, Pew Charitable Trusts
ML

Marc Levin

Policy Director, Texas Public Policy Foundation’s Right on Crime initiative
KM

Kelly McCutchen

President and CEO, Georgia Public Policy Foundation
KS

Kris Steele

Former Oklahoma Speaker of the House and Right on Crime signatory


Thursday September 26, 2013 4:30pm - 5:30pm
Meeting Room 12

5:30pm

Alliance for School Choice Reception
Thursday September 26, 2013 5:30pm - 6:30pm
Meeting Room 18

5:30pm

Communications Reception
Thursday September 26, 2013 5:30pm - 6:30pm
Meeting Room 1

5:30pm

Development Directors Reception
Thursday September 26, 2013 5:30pm - 6:30pm
Meeting Room 3

5:30pm

Policy Reception
Thursday September 26, 2013 5:30pm - 6:30pm
Meeting Room 2

6:30pm

Annual Thomas A. Roe Award Reception & VIP Reception
The VIP reception is invitation only and will be in the Native American Room.

Thursday September 26, 2013 6:30pm - 7:30pm
The Great Hall Foyer

7:30pm

9:30pm

Start Spreading the News - Dessert Reception, Atlas Network
Join the Atlas Network for a dessert reception directly following the Roe Dinner, where you'll enjoy drinks, sweets, free Atlas gear and a social media photo contest that could win you a free trip to New York City to attend Atlas's international conference and gala, Liberty Forum and Freedom Dinner, November 13-14 with keynote Johan Norberg.

Thursday September 26, 2013 9:30pm - 10:30pm
The Great Hall Foyer

10:30pm

Come Fly Away With Me to the Mile-High City
Join the Independence Institute for martinis, Sinatra tunes with a live DJ, karaoke, line dancing, a photo booth, and more to celebrate the 22nd SPN Annual Meeting landing in the Mile-High City in 2014. Fun for all ages.

Thursday September 26, 2013 10:30pm - 12:00am
Meeting Room 11-12
 
Friday, September 27
 

8:00am

Litigation Strategy Session (Invitation Only)

For more information inquiry with Christina Sandefur, Goldwater Institute at csandefur@goldwaterinstitute.org


Friday September 27, 2013 8:00am - 10:00am
Meeting Room 12

8:30am

9:00am

9:00am

Spark Freedom Communications Lab Open

Complementing the sessions in the SPN Communications Track, Spark Freedom’s Communications Lab will be a place to learn new skills, discuss ideas and connect with other communications leaders from freedom-oriented organizations. Scheduled demonstrations, individualized help and small group communications training from marketing professionals will be available throughout the week, as well as a place to hang out and talk about applying what you are learning.


Friday September 27, 2013 9:00am - 12:00pm
Meeting Room 21

9:30am

Pitching Your Story: How to Develop Relationships with the Media

Sometimes interacting with reporters can feel like playing with fire. But working with media can be mutually beneficial. Learn how to pitch op-ed ideas, create earned media opportunities and build a solid relationship with journalists.


Moderators
WS

Will Swaim

Vice President of Journalism and Editor, Watchdog.org

Speakers
AC

Alex Cameron

Director, Griffin Communications' Investigative Reporting Team
LY

Lindsay Young Craig

President, National Review Institute
JK

John Kramer

VP for Communications, Institute for Justice
DR

Diana Rickert

Director of Media Relations, Illinois Policy Institute


Friday September 27, 2013 9:30am - 11:00am
Meeting Room 20

9:30am

Proven Secrets to Fundraising Success: Fundraising Experts Take Your Questions
Back by popular demand! Is there something we did not cover in earlier sessions? Did time run out in another session before you could ask a burning question? Don’t worry! We’ve set aside time specifically for you to ask the experts who’ve presented throughout the sessions. This is just for you, so queue up your questions.

Moderators
avatar for Kristina Mitten Sanders

Kristina Mitten Sanders

Leadership & Development Specialist, State Policy Network
Leadership and Development Specialist, State Policy Network

Speakers
JC

Jeff Cain

Founding Partner, American Philanthropic, LLC
BR

Benjamin R. Case

President, Case Consulting Services, Inc.
DE

Daniel Erspamer

Vice President for Strategic Partnerships, State Policy Network
I have a wonderful family (my beautiful girls - Emily, Olivia & Elizabeth, and a strapping young lad for a son, Jameson), a wonderful job and a wonderful life! In the trenches fighting for freedom is a passion and a job. Living back in my home state of Tennessee, near family and in the "real world."
AF

Ann Fitzgerald

President, A. C. Fitzgerald & Associates
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Rick Hendrix

Founding Partner, ClearWord Communications Group
avatar for jess yescalis

jess yescalis

President, Yescalis Campaign Strategies


Friday September 27, 2013 9:30am - 11:00am
Meeting Room 17

9:30am

What Does Winning Look Like, and How Do We Get There?

This session will challenge you to gain both clarity and alignment in your organization and suggest tools that will help you move from Idea to Vision to Strategy to Execution to Results.  You will learn how to create elegant measurements and apply them to seemingly immeasurable concepts.  You will discover how to identify the “knowing-doing” gap in your organization and then bridge those gaps to create direct and indirect results.  Bring your calendar because you will leave this session with less on your to-do list than when you arrived, but with greater alignment of your efforts. 


Speakers
avatar for Dr. De Hicks

Dr. De Hicks

President & CEO, SCGI & RCMI
President and CEO, Stuart Consulting Group, Inc.


Friday September 27, 2013 9:30am - 11:00am
Renaissance Oklahoma City Convention Center Hotel & Spa.

9:30am

Negotiating the Not-So-Friendly Skies

Spend your time focusing on the purpose of your trip instead of worrying about logistical details.  Rachelle Reitz, a 12-year business travel veteran, will teach you how to find or train a travel coordinator who can save you money and keep you out of the middle seat. There may be one lurking within your organization! Rachelle will also share her tools and tricks of the trade and answer your questions.


Speakers
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Rachelle Reitz

Travel Coordinator, Freedom Foundation, SPN and Spark Freedom


Friday September 27, 2013 9:30am - 11:00am
Renaissance Oklahoma City Convention Center Hotel & Spa.

9:30am

Making Better Videos
Join us for a roundtable discussion to talk about easy steps to making better videos. Hands-on practice will be included.

Speakers
avatar for Corey Burres

Corey Burres

Creative Director, eResources


Friday September 27, 2013 9:30am - 11:00am
Meeting Room 21

9:30am

Trend Spotting and Gaining Ground

The liberty movement is losing ground fast. How can we not only regain territory, but gain strategic and tactical advantage…and quickly? You’ll learn from people who understand how to target audiences, craft messages, tool delivery systems, test and retool. This session is about getting and staying one step ahead of statists, not one step behind.


Moderators
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Jennifer Butler

VP of External Relations, State Policy Network

Speakers
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Ben Domenech

Research Fellow, Heartland Institute
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John Tillman

CEO, Illinois Policy Institute
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Bridgett Wagner

Director of Coalitions, The Heritage Foundation


Friday September 27, 2013 9:30am - 12:00pm
Meeting Room 11

12:00pm